The Content Marketing Matrix
This matrix from Smart Insights, is structured to help you think through the dimensions of different content based on how your audience might think and what you’re trying to achieve as a business.
Gallery of Charity Email Designs
For some time we’ve been collecting a database of charity and non-profit emails and have decided to share them with everyone, to provide inspiration and to showcase best practice for charity email design.
The Value of an Email Newsletter
We came across this infographic this week and thought it summarised a number of key thoughts about email newsletters nicely. For some of our clients who have started regular email newsletters we’ve seen steady increases in regular site traffic
Be Your Donor Day – Checklist
For the first inaugural ‘Be Your Donor’ day here are a couple of suggestions of what you might want to check.
Optimising Email for Mobile
There have been a number of reports recently that have put mobile email opens at between 15% and 35%, depending on industry. Whichever end you’re at it’s a significant proportion of people to ignore if you’re not optimising your emails for mobile. Do you currently know how your audience view your emails? And perhaps more importantly do you know how your emails look on mobile devices?
Making the most of Facebook Page Timelines
If you haven’t already switched your Facebook Page over to the new Timeline style on March the 30th Facebook will do it for you. To make the most of the new format we’ve put together a list of a few areas to look at.
Multiple Google Analytics Accounts and Event Tracking
We often work on campaigns where the website was built and/or managed by another agency or the client themselves. As with most of our campaigns we like to know how the audience is responding or behaving so we like to have Google Analytics or another kind of tracking on their website. The problem sometimes is that either the site owners or admin don’t always want to allow us to see their google analytics. So we discovered a solution to help us get around this and given that it took us longer than it probably should have to discover this solution weRead More
Our top 5 digital engagement campaign tips
Here’s a list of our current top 5 tips for digital engagement campaigns.