This matrix from Smart Insights, is structured to help you think through the dimensions of different content based on how your audience might think and what you’re trying to achieve as a business.
There have been a number of reports recently that have put mobile email opens at between 15% and 35%, depending on industry. Whichever end you’re at it’s a significant proportion of people to ignore if you’re not optimising your emails for mobile. Do you currently know how your audience view your emails? And perhaps more importantly do you know how your emails look on mobile devices?
We often work on campaigns where the website was built and/or managed by another agency or the client themselves. As with most of our campaigns we like to know how the audience is responding or behaving so we like to have Google Analytics or another kind of tracking on their website. The problem sometimes is that either the site owners or admin don’t always want to allow us to see their google analytics. So we discovered a solution to help us get around this and given that it took us longer than it probably should have to discover this solution weRead More