The sort of people we’re looking for are:

• Email Marketers
• Email Designers
• Web Designers
• Web Developers – HTML, CSS, php, Drupal, WordPress

You will most likely be working in an agency or an in-house digital team managing email campaigns but want to start developing your own ideas. Ideally you’ll be technically minded and also understand the different channels to engage an audience online.

At the moment we’re a small agency with big ideas so you’ll have a great opportunity to help shape our future direction and grow with the company. Our work focuses on helping clients(many charity) engage their customers, supporters and members through digital channels such as email, web and social.

Your role will initially require you to:

• Manage email campaigns, including uploading data, updating creative assets and analysing results using a range of platforms
• Undertake email template design and HTML coding, this may also extend to websites
• Provide input on design, strategy and technology for campaigns
• Communicate with clients and keep them up to date with their projects and how to improve campaigns

Experience/Skills

• Ability to work to tight deadlines with changing priorities
• Strong oral and written communication skills
• HTML and CSS expertise essential – with hand coding skills desirable
• A good eye for design and ability to use Photoshop
• 1-2 years proven success in a digital role
• experience of email broadcast tools
• self motivated
• ability to be analytical
• It is likely that you will have a degree education.

So if you are ready for a new challenge, driven to create your own role, and have a genuine interest in a digital environment then this job may be for you.

Making sure that each campaign has clear objectives will make it easier to evaluate whether it was a success or not. It will also help you make decisions about creative and processes. If your objective is to move your customers through the engagement funnel think about how segmentation might help this.

2. Less is more

If your landing page is cluttered with menus or your emails scattered with links your recipients could get distracted or just not know what they’re supposed to do. Get their attention and hold it by decluttering landing pages and focussing your email content.

3. Keep it short and scannable

People read websites and emails differently to printed items so make sure what you create is scannable. If you can, keep paragraphs to four lines and consider using the design to guide people through a page or toward the main call to action.

4. Follow the path

A campaign is only as strong as its weakest link. Understand and plan the journey someone will take from their first contact through to where they come out at the other end. This includes welcome emails, unsubscribe pages, payment processes and journeys within your site.

5. Test, and test

You should not only test that each part of your campaign works, across platforms and browsers, but also what your audience respond better to.

When A/B or multivariate testing make sure you have a clear objective(or hypothesis). Think about the various elements you can change to help achieve your overall objective – CTA text, button positions, copy length, landing pages. Etc.

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We’re also looking for contract and freelance Web Developers. Particularly those with experience in Open Source CMSs such as WordPress & Drupal. If this is you send us some details.

At the moment we’re a small agency with big ideas so you’ll have a great opportunity to help shape our future direction and grow with the company.

Your role will require you to:

• Manage email marketing campaigns, including uploading data, updating creative assets and analysing results
• Process and manipulate data
• Undertake light email template design and HTML coding, this might extend to website as times
• Input on design and provide insight into campaign results
• Communicate with clients and keep them up to date with their projects and how to improve campaigns

Experience/Skills

• Ability to work to tight deadlines with changing priorities
• Fantastic attention to detail – especially when working under time pressure
• Strong oral and written communication skills
• HTML expertise essential – with hand coding skills desirable
• Good experience of email broadcast systems.  eg. Silverpop(Engage), Campaign Monitor, DotMailer, Mailchimp…
• A good eye for design and ability to use Photoshop
• Knowledge and experience of using database / database management systems
• Hard working, enthusiastic, passionate about digital

So if this sounds interesting just send your details using the form below including a cover letter and CV and we’ll let you know if we’d like to chat some more.

In your cover letter if you could also tell us about a recent digital marketing campaign which you found particularly engaging.

With each of the emails we look to test as much as possible to improve the clickthrough and conversion rates. Running A/B creative split tests has allowed us to see where improvements can be made. We then implement any changes in the following email to hopefully improve conversions and learn more about the buyers.

Looking at the email results in line with the site analytics has also helped to understand buyer behaviour. When we re-introduced the regular monthly email we could clearly see that the general level of engagement with the site increased.

Maun Homepathy Project are a small charity and asked Copper to help give them an easy way to update their website and have a more consistent and appealing look across their digital promotional work. They had a pre-existing website which was difficult to update and had sent emails to their supporters in the past but this was a difficult process.

What We Did

To help bring all their digital communications in line we first created a fresh and clean looking website using WordPress. This meant they could easily manage updating the site with news and patient stories internally. Following this we created two email templates which would cover most kinds of emails they planned to send out, one newsletter style and the other an appeal or update.

Outcome

Maun Homepathy Project now have a site which they can keep up to date without external resource and cost. The first email they sent to their supporters received almost a 50% open rate and 45% clickthrough rate. Both of these were a great response for their audience. 7% of these clicks were also on the Donate button which now features in their template. Their website and email communication will continue to drive engagement and donations.