How to achieve a 100% open rate with your marketing emails
Wednesday, 07 July 2010 10:34
We get asked frequently what open and click rates our clients(new and old) should expect for their emails and I thought I'd share the secret behind how any regular email campaign can achieve a 100% open rate.Read more: How to achieve a 100% open rate with your marketing emails
Testing - Ten Mistakes To Avoid
Friday, 02 July 2010 00:00
Given how much we go on about and encourage testing of email marketing campaigns we thought we'd point you to this article from the DMA email marketing blogRead the article >>
24 Hour Famine branding win
Friday, 29 January 2010 00:00
Copper have just been awarded the work to rebrand this year's World Vision 24 Hour Famine. Copper won the work following a pitch against undisclosed agencies. They will be responsible for creating a brand which appeals to the young audience and also brings it closer to World Vision's main brand. Copper have also been looking at how they can integrate more digital direct marketing activities into the campaign. Activities such as email marketing, text messaging and more social media will help to encourage conversations between World Vision and the participants.Welcome!! Making new prospects feel warm and fuzzy
Friday, 18 December 2009 00:00
Imagine if each time you introduced yourself to someone new you were ignored. As we're about to welcome in the new year we've been thinking about welcome email programmes and bouncebacks for a couple of our clients. Welcome emails are often forgotten but we can't stress enough how important they are in the relationship cycle. And we're not the only ones who think so.More Articles...
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