News from the world of Copper and digital direct marketing

Email Marketing at Christmas

Monday, 26 October 2009 00:00

There's never a more important time to ensure email marketing cut through than Christmas and we know that many of you are in the process of sorting out your Christmas email marketing campaigns. We came across this article recently which had some handy tips in it which you may find useful. >>

The Death of Email

Friday, 23 October 2009 00:00

Following along the email marketing line some of you may have seen the Wall Street Journal article claiming the end to the reign of email as a communication tool. We obviously think as a result Econsultancy published an article which details email's changing role - you can read it here >>.

The Myth of the Page Fold

Thursday, 22 October 2009 00:00

For the techie minded amongst you we thought we'd add this article about website 'page folds'. It presents some interesting research about how people behave if something's above or below the 'fold' . We'd always recommend testing, as all sites are different, but it's an interesting read. Here it is >>

Increasing email marketing frequency

Thursday, 05 March 2009 00:00

We came across this article today and thought it was quite interesting. It provides an interesting perspective on increasing email marketing frequency, particularly relevant in the current economy

Read the email marketing article here