So maybe you're wondering what 'digital direct marketing' is? Well it's really just like traditional direct marketing but it uses digital tools to build relationships with customers and supporters. We like building relationships with people, we like stats and we like the fact that through using digital technologies we can track, test, change and report on a multitude of aspects of a campaign. Each of the tools below have different ways which help us achieve your objectives.
Email Marketing
Email gives you the opportunity to create highly targeted messages that are fully trackable. When used correctly they can build your brand as well as keep your existing customers close to you. After the design and build we can work with your existing broadcast provider or recommend an ESP that suits your needs.
Online Advertising
We've built all sorts of ads that have been shown across all sorts of sites. We can work with you to develop creative then provide completed ads ready for trafficking. Working with media agencies and publishers we also like to optimise campaigns to achieve the best results
Mobile Marketing
Mobile phones have such a presence in everyday communication that they are becoming hard to ignore. Used the wrong way you can cause a lot of issues but used the right way you can develop deeper relationships with your customers or supporters. Not just useful for sending text messages, mobiles can be used for inbound texts, bluetooth, and the growing 'app' market.
Websites
From simple brochure websites through to complex content management systems we work with you to ensure that your site is doing what it should. Strategy, design, development and ongoing content are all part of a normal web project for us. Alternatively you can bring us in at any stage to provide our expertise.
Podcasting/Sound Design
Audio can add another dimension to digital communication. Podcasting particularly can help communicate with your audience in a new way. Copper have the facilities to record and produce a range of audio from podcasts through to audio soundtracks.
Production
If you've got a creative team or are a design agency and need outsourced production we have a number of clients that we work with as a white-labelled digital production studio. This service usually covers things such as, online ad production, web development and email marketing.
