Creative
We understand the importance of your brand. It’s your personality and something an organisation should be proud of, and we make sure that your creative is in line with this – from the visual elements down to the words.
We’re also quite big on testing within digital environments to ensure that what we’re putting on screen is as effective as it can be. The difference between a red button and a green button might make all the difference to your campaign.
Technology
Supporting the creative is the technology we use to deploy it, whether it’s an email campaign or a user driven forum. As we depend on technology to deploy your campaigns and facilitate engagement everything is well tested to make sure it works.
We don’t have any of our own proprietary technologies which means we’re free to recommend and implement whatever is most suitable. Over time, from working on a wide range of projects, we’ve developed a good understanding of what the best technologies for different budgets and purposes are. Some of the systems and technologies we are quite familiar with include Silverpop, dotMailer, Campaign Monitor, Mailchimp, Drupal, WordPress
